Targeted Marketing for Advanced Service is a solution designed to help automotive service providers retain customers who have previously declined services. This tool manages recurring customer communications and automatically sends reminder messages based on the urgency of declined services noted in Reynolds Advanced Service. By addressing various factors that influence service decisions, such as budget, urgency, and impact, the system aims to bring customers back to the dealership for repairs instead of losing them to independent service facilities. The solution has proven effective in cap...
Vendor
Reynolds and Reynolds
Company Website
Targeted Marketing for Advanced Service is a customer retention tool specifically designed for automotive service providers. It focuses on re-engaging customers who have previously declined services, ensuring they return to the dealership for future repairs rather than seeking alternatives at independent service facilities. The system operates by managing recurring customer communications and automatically triggering reminder messages based on the urgency of declined services, as recorded in Reynolds Advanced Service. This solution takes into account various factors that influence a customer's decision to decline a service, such as budget constraints, perceived urgency, and potential impact. By addressing these concerns through targeted communication, the tool aims to capture additional repair work and increase customer loyalty.
Key Features
Automated Communication Management The system handles all recurring customer communications without manual intervention.
- Manages customer contact information
- Schedules and sends reminders automatically
Urgency-Based Messaging Reminder messages are triggered based on the urgency of declined services.
- Prioritizes communication for critical repairs
- Customizes message content based on service type
Integration with Reynolds Advanced Service Seamlessly works with existing service management software.
- Utilizes data from declined service records
- Ensures consistent information across platforms
Benefits
Increased Customer Retention Helps keep customers returning to the dealership for services.
- Reduces loss of customers to independent service facilities
- Builds long-term relationships with service clients
Additional Revenue Opportunities Captures repair work that might otherwise be lost.
- Converts declined services into future appointments
- Increases overall service department revenue
Improved Customer Satisfaction Provides valuable reminders that customers appreciate.
- Generates positive feedback for proactive communication
- Enhances the perception of dealership's customer service