Spherical Data Collaboration Platform (DCP) enables digital marketers, agencies, and media companies to unify fragmented first-party data, enrich audience profiles with trusted partners, and activate addressable advertising across channels while preserving privacy. The platform centralizes customer data as a single source of truth, supports onboarding of first-party signals, and widens audience reach through Lotame Data Exchange and branded partner datasets. It provides identity resolution and activation to safeguard measurement and targeting, plus capabilities for audience creation, modeling and insights that inform campaign planning and optimization.

Spherical addresses common marketing problems such as incomplete customer views, limited reach beyond known users, and inefficient audience workflows. By combining enrichment, identity resolution, and interoperable integrations with SSPs, DSPs, ad servers, CDPs, clean rooms and measurement platforms, the platform helps improve ad performance, scale first-party audiences, and reduce media waste. Collaboration features enable privacy-safe partnerships between data providers and media owners, while monetization tools allow publishers to package and permission high-value first-party segments for buyers.

Features & Benefits

• First-Party Data Onboarding: Connects and unifies fragmented marketing and advertising data to create a panoramic customer view and a central source of truth.
• Audience Enrichment: Expands target audiences with scalable, trusted partner data from Lotame Data Exchange and branded sources to improve reach and targeting precision.
• Identity Resolution & Activation: Provides identity capabilities to preserve addressability and measurement across devices and channels while integrating with existing identity partners.
• CTV Targeting & Audience Modeling: Enables delivery of video and CTV campaigns to existing and lookalike audiences, and extends audiences through AI/ML modeling for prospecting and monetization.
• Collaboration & Monetization: Supports privacy-safe collaboration between data providers, media owners and buyers, and enables publishers to monetize first-party audiences by exposing permissioned segments to buyers.