Account-Based Execution, Made Easy

Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time.

Account-Based Marketing: Efficient, High Quality Revenue Growth with Ease

Easily pinpoint and engage with high-value accounts at the right time, ensuring your marketing efforts are laser-focused on opportunities with the most significant revenue potential. ### Unlock the Power of
Account-Based Intelligence Identify Accounts and Contacts on your Website RollWorks enables efficient revenue growth by identifying anonymous purchasers, analyzing their actions, and guiding you to interact with those with the highest likelihood of making a purchase. Catch on to Opportunities Early with Keyword Intent RollWorks Keyword Intent data helps you align your go-to-market teams on the accounts showing early buying signals. Proactively target and engage with accounts before your competitors do. Only 3% of prospects will ever fill out a form. Reach them regardless. Fit Scoring Illuminates the Accounts you Value Most Combine buying signals with Account Fit Scoring to focus on the highest value accounts that fit your ICP, at the right time. Rely on industry best-practices in using firmographic, technographic, and CRM data to make decisions. Remove Data Silos and get the Full Buyer Journey in one View Get a 360 picture of where accounts you care about are within your unique buying journey at any given time. Combine all signals into one easy-to-use dashboard to build your strategies and get recommendations for accounts that need engagement.

Seamlessly Transform B2B Insights into Engagement

RollWorks is more than an ABM platform — we’re your strategic partner in streamlining go-to-market execution, aligning marketing and sales, and scaling your ABM efforts Automate Account and Contact Operations at the Best Moment With RollWorks, navigating cross-channel marketing becomes a breeze. With seamless integrations with your CRM and MAP, you can combine your first-party data with our proprietary insights like site visitors, intent, journey stages and more to push hot contacts and accounts to your various marketing and sales channels, automatically. Never miss a beat. Reach your Target Accounts with Precision B2B Advertising Achieve best-in-class advertising performance with RollWorks’ proprietary DSP infrastructure that uses machine learning to optimize budgets, reach, frequency and engagement. Our simple yet powerful campaign builder, known as the Account Targeting Playbook, helps you follow best practices for serving the right message at the right time, moving your accounts down the funnel. Give your Sales Team More At-Bats Our advanced data science model reveals when accounts are Spiking in engagement and automatically emails sales reps when accounts they own are Spiking and showing buying interest. Account Spike Data will appear in Salesforce or HubSpot CRM so it’s visible and available for use by your revenue teams. Sales Insights helps with new customer funnel progression, as well as cross-sell and up-sell opportunities.

The Leading B2B Digital Advertising Platform

Reach and engage your target audience with laser focus. Thanks to our leading-edge demand-side platform (DSP) and customer data platform (CDP), you’re equipped to deliver highly personalized ads that capture attention and compel action.

Eliminate Wasted Spend and Reach your Buyers with Digital Advertising Expertise

• **Precision Targeting: **Across 2 million publishers and platforms and 1.2 billion buyer profiles
• **Unparalleled Reach: **We can reach up to 99% of the open web, effectively de-anonymizing up to 2x as many contacts as our competitors
• **Deep Data Expertise: **Leverage our 15+ years of machine learning expertise to achieve unprecedented results and match rates

Engage Key Accounts and Contacts with Custom Audience Targeting

Unlimited Dynamic Audiences Create custom dynamic Account and Contact Lists with an extensive selection of filters. Keep your advertising audiences up to date with no manual effort. Combined Data Sources Build audiences using 1st party data from your CRM and MAP in combination with RollWorks Firmographics, Intent, and Site Engagement signals to focus your ads on accounts most likely to buy. Scalable and Cost Effective Target an unlimited number of accounts without additional charges, setting us apart from competitors. This approach ensures cost-effective scalability for your marketing efforts.

Intuitive Advertising Execution for Full Campaign Control

**Execute your Strategy, Perfectly
** Easily follow Account Targeting and Re-targeting best practices with our user-friendly campaign set up tool, Playbooks. Target the right person with the right message at the right time. Boost Engagement Our platform elevates ad personalization through dynamic fields and creative customization, crafting ads that reach your audience and resonate with them on a personal level. **Accelerate Pipeline & Renewals
** Dynamic journey stages and behavior-based messaging adapt in real-time, delivering relevant, behavior-based messaging and content that aligns with each buying stage.

Advertising Measurement from Reach to Revenue

Informed Decision-Making Enhance your strategy with actionable advertising insights within your preferred reporting platforms. Track and measure advertising campaign outcomes, journey progression, revenue impact, and ad performance. Optimize Performance with BidIQ Our AI-powered tool automates the optimization of bids, budgets, and your best-performing creatives. BidIQ eliminates the need for manual A/B testing, ensuring that every advertising dollar is intelligently spent for maximum effectiveness and efficiency in real-time.