Snowplow Reverse ETL is a SaaS solution that enables organizations to operationalize their warehouse or lakehouse data by automatically syncing modeled behavioral data into over 200 downstream SaaS business tools, such as CRMs, ad platforms, and analytics solutions. This eliminates manual data preparation, reduces engineering complexity, and ensures that fresh, AI-ready data is always available for business users and applications. The platform supports sub-second latency syncs, automates workflows across marketing, sales, and customer experience platforms, and helps break down data silos for more effective data activation and use case expansion.

Key Features

Automated Data Sync Sync modeled behavioral data from warehouses to 200+ SaaS destinations.

• Supports CRMs, ad tools, analytics, and more.
• Reduces manual data preparation and engineering effort.

Live Syncs with Sub-second Latency Delivers real-time data availability across business tools.

• Ensures up-to-date, AI-ready data.
• Supports time-sensitive workflows and personalization.

Operationalizes C360 Data Enables Customer 360 (C360) data to be used across the organization.

• Breaks down data silos.
• Unlocks new use cases in marketing, sales, and CX1.

Compliance and Governance Controls Provides robust controls over which data is sent to third parties.

• Maintains data quality and privacy.
• Supports schematized workflows and management via UI/API.

Integration with Census Leverages Census as a partner for advanced reverse ETL capabilities.

• Enables sophisticated audience activation and targeting.
• Empowers business teams with no-code interfaces for audience management.

Benefits

Engineering Efficiency Reduces engineering overhead and complexity.

• Frees up data teams for higher-value projects.
• Minimizes manual data preparation.

Data Activation Enables direct activation of warehouse-modeled insights in business tools.

• Supports personalized marketing and sales campaigns.
• Improves targeting and resource allocation.

Real-Time, Consistent Data Ensures business tools always have fresh, consistent data.

• Supports real-time decision-making and AI-powered applications.
• Increases the value of first-party behavioral data.

Scalability and Flexibility Automates syncs across a large ecosystem of SaaS tools.

• Adapts to changing business needs and customer behavior.
• Supports complex, evolving use cases.