Qualtrics Website & App Feedback is a SaaS solution designed to capture, analyze, and act on user feedback from websites and mobile applications. It enables organizations to gather direct input from digital users through surveys, pop-up forms, feedback widgets, and embedded tools, providing actionable insights to enhance customer experience, identify friction points, and drive improvements across digital channels. The platform integrates behavioral and operational data, allowing teams to make informed decisions and quickly address issues impacting user satisfaction and business outcomes.

Key Features

Real-time Feedback Collection Collect user feedback at key moments via surveys, pop-ups, and embedded widgets.

• Capture feedback without users leaving the app or website.
• Target specific user segments or behaviors for precise insights.

AI-driven Analysis and Insights Leverage AI to analyze feedback and identify trends or friction points.

• Combine quantitative and qualitative data in unified dashboards.
• Detect and prioritize digital issues automatically.

Customizable Feedback Programs Easily configure and update feedback collection without IT support.

• Use pre-built methodologies or tailor programs to business needs.
• Adjust look, feel, and targeting of feedback tools.

Automated Workflows and Triggers Automate responses and escalation based on feedback.

• Trigger support tickets or notifications for negative feedback.
• Integrate with customer service and technical support teams.

Multi-channel Engagement Collect feedback across web, mobile apps, chat, SMS, and social media.

• Unify customer interactions for a complete journey view.
• Benchmark performance against competitors or industry standards.

Benefits

Improved Digital Experience Enhance user satisfaction and retention by addressing pain points.

• Quickly identify and resolve issues impacting digital journeys.
• Foster loyalty by closing the loop on negative experiences.

Data-driven Decision Making Make informed improvements based on real user insights.

• Prioritize investments and changes with clear, actionable data.
• Increase ROI by focusing on what matters most to customers.

Operational Efficiency Reduce reliance on IT and streamline feedback management.

• Automate routine tasks and escalation processes.
• Enable teams to act faster and more effectively.