Qualtrics User Experience (UX) Research is a software platform that enables organizations to conduct both qualitative and quantitative UX research within a single environment. It supports the collection of real-time video, audio, and survey feedback, integrates advanced analytics including generative AI for sentiment and key issue identification, and streamlines participant recruitment from customer bases or opt-in panels. The platform is designed to help teams efficiently test concepts, prototypes, and campaigns, uncover experience gaps, and generate actionable insights to enhance user satisfaction and product effectiveness.

Key Features

Unified Qualitative and Quantitative Research Conducts a wide range of UX studies on one platform.

• Supports surveys, video feedback, audio feedback, and user interviews
• Enables both unmoderated and moderated usability testing, card sorting, and concept testing

Real-Time Video and Audio Feedback Analysis Captures and analyzes nuanced user responses.

• Uses generative AI to summarize critical insights and identify sentiment and key issues
• Provides immediate, actionable feedback for product teams

Participant Recruitment Tools Streamlines sourcing of research participants.

• Recruits directly from customer base or opt-in panels and communities
• Manages participant engagement and segmentation

Advanced Analytics and Reporting Delivers deep insights and visualizations.

• Custom dashboards and reports for trend analysis
• Integrates with broader customer experience (CX) programs

Expert Methodologies and Templates Facilitates best-practice research processes.

• Pre-built templates for common UX research scenarios
• Supports rapid iteration and testing cycles

Benefits

Efficient, Scalable UX Research Reduces time and resource requirements for comprehensive UX studies.

• Combines multiple research methods in one platform
• Automates analysis and reporting for faster decision-making

Improved Product and User Satisfaction Enables data-driven enhancements to digital experiences.

• Identifies experience gaps and usability issues early
• Informs product development with real user insights

Continuous Innovation and Market Responsiveness Supports rapid adaptation to changing user expectations.

• Facilitates ongoing feedback loops and iterative improvements
• Helps products stand out in competitive markets