AI-powered research suite for fast, precise market, product, and brand insights, enabling data-driven strategic decisions and collaboration.
Vendor
Qualtrics
Company Website
Qualtrics Strategy & Research Suite is an AI-powered software platform designed to help organizations conduct, manage, and analyze quantitative and qualitative research across market, product, and brand domains. It centralizes all research data, supports collaboration, and leverages advanced analytics and natural language processing to deliver actionable insights for strategic decision-making.
Key Features
AI-Powered Research Hub Centralized repository for all research and insights.
- Instantly search and access all organizational research, including external studies
- Upload, store, and manage diverse research files and data sources
Custom Quantitative & Qualitative Research Conducts agile, scalable research across multiple domains.
- Supports surveys, video feedback, and advanced methodologies (e.g., Conjoint, MaxDiff)
- Gathers feedback in 70 languages from global respondents
Advanced Analytics and Visualization Delivers fast, actionable insights using AI and ML.
- Automates statistical analyses and summarizes key findings
- Visualizes data with customizable dashboards and widgets
Panel Management and Recruitment Streamlines respondent management for agile research.
- Access to a global panel of 35 million participants
- Recruit, manage, and reward panelists within the platform
Collaboration and Sharing Tools Facilitates teamwork and knowledge sharing.
- Curate and share collections of insights
- Role-based access and sharing for stakeholders
Benefits
Faster, More Informed Decision-Making Accelerates research cycles and insight delivery.
- Reduces time and cost of research analysis
- Enables rapid response to market changes
Comprehensive, Centralized Knowledge Improves organizational learning and efficiency.
- Prevents duplication of research efforts
- Ensures all teams have access to relevant insights
Scalable for Any Research Need Adapts to organizations of all sizes and research complexities.
- Supports both ad hoc and ongoing research programs
- Integrates market, product, brand, customer, and employee data