Qualtrics Digital Experience Analytics is a SaaS platform that enables organizations to collect, analyze, and visualize customer behavior across websites, mobile apps, and other digital channels. It leverages AI-driven analytics, interactive dashboards, and privacy-first data collection to help businesses identify friction points, understand customer intent and sentiment, and optimize digital experiences for higher engagement and conversion.

Key Features

Interactive Dashboards Enables accessible, real-time data analysis for all users.

• Use natural language queries to explore data.
• AI-driven insights and recommendations without specialized skills.

Website & Mobile App Feedback Collects direct customer feedback at critical moments.

• In-app and on-site surveys or pop-ups.
• AI-enhanced survey analysis for deeper insights.

Digital Experience Analytics Monitors and visualizes customer digital behavior.

• Session replay, heatmaps, and funnel analysis.
• Identifies friction points and quantifies their impact.

Privacy and Compliance Controls Ensures data privacy and regulatory compliance.

• Blocks PII capture.
• Supports GDPR, FedRAMP, and other standards.

Multi-Channel Data Collection Aggregates behavioral data from various digital sources.

• Web, mobile apps, social media, and mobile devices.
• SDK and API integrations for comprehensive coverage.

Benefits

Improved Customer Experience Enables rapid identification and resolution of digital friction.

• Increases conversion rates and customer loyalty.
• Reduces cost-to-serve by addressing key issues efficiently.

Actionable Insights for All Teams Empowers non-technical users to make data-driven decisions.

• Democratizes access to analytics.
• Accelerates time-to-insight and action.

Regulatory Confidence Maintains customer trust and legal compliance.

• Built-in privacy controls.
• Adapts to evolving data protection requirements.