Qualtrics Brand & Communication Research is a software-as-a-service (SaaS) platform that enables organizations to monitor brand health, conduct ad testing, and gather actionable insights for strategic growth. It integrates data from multiple sources, including customer feedback and social sentiment, to provide a comprehensive, real-time view of brand performance. The platform supports automated processes from survey creation to dashboard visualization, leveraging AI-powered analytics to help brands make informed, data-driven decisions and respond quickly to market changes.

Key Features

End-to-end brand health monitoring Comprehensive, real-time tracking of brand performance across multiple data sources.

• Integrates unsolicited feedback from search, social, and customer experience data.
• Provides dynamic dashboards and built-in analytics for immediate insights.

Automated ad and communication testing Streamlined processes for evaluating marketing campaigns and messaging effectiveness.

• Automates survey distribution and data collection.
• Visualizes results for rapid decision-making.

AI-powered analytics and sentiment analysis Advanced analytics to interpret large data sets and customer sentiment.

• Uses AI for real-time sentiment analysis and trend identification.
• Automates advanced statistical analyses, including Conjoint and MaxDiff.

Customizable dashboards and reporting Flexible visualization tools for sharing insights with stakeholders.

• Role-based dashboards tailored to different business needs.
• Enables quick sharing and collaboration across teams.

Benefits

Faster, data-driven decision-making Enables organizations to respond quickly to market changes and optimize strategies.

• Real-time analytics support agile adjustments to branding and marketing.
• Reduces reliance on static reports and gut-feel decisions.

Holistic understanding of brand health Provides a unified view of brand perception and performance.

• Combines multiple data sources for comprehensive insights.
• Identifies reputational trends and areas for proactive engagement.

Improved marketing ROI Helps prioritize tactics and measure the impact of branding efforts.

• Tracks ROI on marketing activities.
• Supports efficient resource allocation.