Snowplow Profiles Store provides a low-latency API and infrastructure for storing, computing, and serving unified user profiles and attributes. It combines real-time behavioral data with historical warehouse data, enabling instant access to comprehensive user context for product personalization, AI agents, and dynamic experiences. The solution is designed for developers, offering seamless SDK integration, declarative attribute definitions, and Git-backed deployments, while ensuring consistent, governed data across streaming and batch processing environments.

Key Features

Low-Latency Profile API API for instant access to user attributes with minimal response time.

• Designed for product applications and AI agents
• Consistent response times across millions of profiles

Unified Data Architecture Combines real-time and historical data for a complete customer context.

• Eliminates data silos
• Ensures data consistency between streaming and warehouse sources

Dual-Engine Computation Processes both real-time and historical data for profile enrichment.

• Streaming engine for in-session updates
• Batch engine for deep historical analysis

Developer-First Design Built for seamless integration and modern workflows.

• SDK integration
• Declarative attribute definitions
• Git-backed deployments supporting CI/CD

Integrated Data Foundation Ensures high-quality, well-governed data.

• Built on Snowplow’s data infrastructure
• Automatic deduplication and validation

Authentication and Security Secure API access and warehouse connections.

• JWT and RSA-based authentication

Benefits

Real-Time Personalization Enables dynamic, in-session user experiences.

• Powers AI agents and product personalization
• No added latency for applications

Data Consistency and Governance Delivers reliable, unified customer profiles.

• Consistent data across all platforms
• Reduces engineering maintenance

Flexible and Scalable Adapts to a wide range of use cases and scales with demand.

• Supports millions of profiles
• Can be extended for custom business logic

Accelerated Development Speeds up integration and deployment for engineering teams.

• Developer-friendly tools and workflows
• Supports modern CI/CD practices