Enable better, safer digital experiences

AppsFlyer Privacy Cloud is an open and trusted environment for ecosystem collaboration and innovation that enhances customer experience, while preserving privacy.

Our Privacy-Preserving Technologies

The AppsFlyer Privacy Cloud is powered by an ever-evolving range of innovative privacy-preserving technologies. Differential privacy Add calculated “noise” to your data so that it can never be reverse-engineered by others. Data Clean Rooms Create a safe zone between you and your partners for zero-trust data collaboration. Aggregated conversion modeling Measure the aggregated impact of marketing campaigns when a subset of conversions can’t be attributed on a user level.

Tailor every collaboration to fit your business needs

Every collaboration is unique, with different levels of trust and distinct business objectives. That’s why we developed fully configurable Privacy Cloud Applications that enable precise data controls, flexibility, and innovation.

• Connect
  • Data input: Define what data flows into your Privacy Cloud Application
  • First-party data: CRM, SDK data
  • Second-party data: Data from collaborating partners and platforms (e.g Facebook, Apple etc)
• Comply
  • Data governance: Define privacy thresholds and aggregation levels
  • Privacy regulations: Select the privacy laws and guidelines that apply to your business (GDPR, CCPA, COPPA and more)
• Enrich
  • Data intersection: Dynamically compute the overlap/intersection of various datasets
  • Enrichment: Configure how different datasets complement one another and how they are enriched with third-party data
• Analyze & query
  • Measurement: Determine which types of analytics each party can perform
  • Business logic: Query data based on your business requirements
  • Data output: Decide what data leaves the Privacy Cloud Application, in what form, and where you send it

Give your customers privacy and exceptional experiences

We believe that privacy and customer experience don’t need to be an either or choice. Our mission at AppsFlyer is to introduce a new level of collaboration and interoperability that wasn’t previously possible, allowing you to create exceptional customer experiences without compromising privacy.

Maximize customer experience based on comprehensive insights

AppsFlyer Privacy Cloud adds insights that would otherwise be unavailable. More data sources, enhanced modeling, and advanced analytics, ensure that you always make the best marketing choices for your business. Attribution & analytics Gain visibility into your conversions and analyze every campaign Predictive analytics Run predictive models to measure bottom line events with early insights Incrementality Analyze the incremental lift between campaigns run on control and test groups Fraud insights Use deep insights to distinguish between real conversions and bots SKAdNetwork measurement Get visibility into SKAN performance KPIs, including CVR, ROI, CPI, ARPU, ROAS, eCPA Audience segmentation Segment, manage, and amplify audiences while preserving user privacy