Personalization

Personalize every interaction with AI and real-time data Our Personalization Engine increases engagement and conversion by delivering sophisticated, personalized campaigns across channels.

Engage each customer and drive ROI across campaigns with intelligent personalization

At its heart, personalization is about data and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when they want to receive it. When omnichannel personalization builds trusted, loyal relationships, we — as marketers — win.

• Deliver personalized experiences across the customer journey
• Use AI to identify priority customer segments and personalize messaging at scale
• Maximize return on marketing campaigns

Activate first-party data

Unify demographic, sales, support and behavioural first-party data to better understand each customer. Build rich customer profiles that allow you to engage customers with relevant content.

Personalize engagements everywhere with ease

Use AI and real-time data to personalize moments across the customer journey. Save time and effort by only building personalized content once, applying it across every channel, and customizing it using drag-and-drop tokens.

Engage customers with recommendations that drive revenue

Using product affinity, channels, and purchase predictions, SAP Emarsys AI recommends products, content and offers tailored to individual customers, while maintaining consistency across multiple channels.

Use predictive real-time segmentation to power personalization

Build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize content based on your customers’ engagement levels, target contacts based on their expected reactions to your digital campaigns or differentiate leads most likely to convert from those who will possibly go cold.