OptiMine Intent is a cloud-based marketing mix modeling and optimization solution that leverages machine learning to deliver highly detailed, actionable, and fully optimized marketing budgets and media plans. The platform evaluates millions to billions of potential scenarios, providing precise spend recommendations down to individual ads, placements, and campaigns across both online and offline channels. OptiMine Intent enables marketing teams to define goals, constraints, and scenarios, supporting multiple plan versions and “what-if” scenario planning to forecast outcomes and maximize marketing ROI. The solution is designed for rapid deployment and ease of use, allowing teams and agency partners to execute optimized plans in a fraction of the time required by traditional methods.

Key Features

Agile Marketing Mix Modeling Machine learning-driven modeling for rapid, accurate marketing optimization.

• Evaluates millions to billions of scenarios for optimal budget allocation.
• Supports both high-level and granular campaign planning.

Actionable Spend Recommendations Delivers precise, detailed guidance for media and marketing investments.

• Recommendations down to individual ad, spot, placement, and campaign.
• Fully optimized plans ready for execution.

Scenario Planning & Forecasting Enables teams to run “what-if” scenarios and forecast outcomes.

• Supports multiple plan versions for comparison.
• Helps anticipate the impact of different budget strategies.

Cross-Channel Optimization Optimizes spend across all online and offline channels.

• Measures and improves the impact of every marketing investment.
• Breaks down silos between digital and traditional media.

Benefits

Maximized Marketing ROI Ensures every dollar is allocated for the strongest payback.

• Identifies the most effective investment mix.
• Increases efficiency and effectiveness of marketing spend.

Faster, More Informed Decision-Making Accelerates planning and optimization cycles.

• Reduces time and effort compared to traditional methods.
• Empowers teams with data-driven insights.

Future-Proof Measurement Unimpacted by privacy regulations or loss of personal data.

• No reliance on PII or identity tracking.
• Stable, resilient measurement methodology.