OptiMine Insight is a cloud-based marketing analytics and attribution platform designed to measure and optimize the true, incremental impact of marketing campaigns across all channels—online and offline—without using personal data, cookies, or identity tracking. The platform leverages machine learning, advanced algorithms, and model automation to deliver granular, real-time performance reporting and actionable recommendations. OptiMine Insight supports a wide range of marketing use cases, including marketing mix modeling, multi-touch attribution, and campaign optimization, and is suitable for organizations seeking to maximize advertising ROI while maintaining strict privacy compliance. The solution integrates with internal BI and reporting dashboards, providing both top-down and bottom-up views of marketing effectiveness, and updates results every 48 hours for ongoing optimization.

Key Features

Privacy-Safe Attribution Measures campaign performance without using PII, cookies, or identity data.

• Ensures compliance with privacy regulations.
• No reliance on user-level tracking.

Cross-Channel Measurement Analyzes marketing impact across all channels, including online, offline, social, search, mobile, TV, print, and radio.

• Reveals how ads in one channel influence others.
• Identifies which channels and ads drive the most sales and revenue.

Real-Time, Granular Reporting Delivers continually refreshed performance data and actionable insights.

• Results updated every 48 hours.
• Feeds internal BI and reporting dashboards.

Machine Learning & Model Automation Uses advanced algorithms for agile, accurate marketing measurement.

• Automates model building and updates.
• Supports both top-down (channel-level) and bottom-up (ad-level) analysis.

Custom KPI & Outcome Measurement Flexible to measure any business outcome, KPI, or conversion metric.

• Adapts to changing business goals.
• No need to rebuild models for new KPIs.

Benefits

Maximized Marketing ROI Enables data-driven optimization of ad spend.

• Identifies underperforming and high-value campaigns.
• Provides instant recommendations for budget allocation.

Faster, More Accurate Insights Delivers insights faster and more completely than traditional marketing mix modeling.

• Reduces time and cost of analysis.
• Improves decision-making with up-to-date data.

Comprehensive Channel Visibility Unifies measurement across all marketing channels.

• Eliminates gaps from cookie-based or siloed attribution.
• Supports omni-channel marketing strategies.

Strict Privacy Compliance Protects consumer privacy and meets regulatory requirements.

• No personal data or identity tracking.
• Future-proof against privacy changes.