Overview

Sawtooth Software’s online market simulator is a user-friendly and attractive cloud-based option for running market simulations and reviewing utility and importance charts. It is designed to accept utility scores from other Sawtooth Software products, add optional segmentation and weighting variables, and your market simulation project may be published and shared with an end-client. The Clients have their own set of login credentials and can review details of the model (level utilities and attribute importance scores) as well as run their own simulations. The online simulator allows you to select among different market simulation methods, tune the scale factor (exponent) of the model, and customize the text labels. It also supports interpolating between attribute levels and alternative-specific designs. For additional functionality (sensitivity analysis, optimization searching, etc.) consider our desktop market simulator either available within Lighthouse Studio or as a standalone installed software tool.