Omnichannel Customer Engagement Platform for Sports and Entertainment

Fill more seats and secure lifelong fans with data-powered personalization. Unlock your customer data to create personalized fan experiences that increase engagement, sell tickets, and secure lasting loyalty.

Fuel the fan experience with 1:1 personalized omnichannel engagements that drive business outcomes

• Drive profitable year-round revenue
• Turn first-time ticketholders into loyal fans
• Fill more seats, faster

Connect your data across digital and physical locations

Develop an in-depth understanding of your fans, no matter where they engage with you. Drive new business and create ultimate fan experiences that maximize existing revenue opportunities.

Identify and re-engage lapsed ticketholders with dynamic segmentation

Unlock endless database revenue opportunities with dynamic segmentation, powered by AI. Automatically group ticketholders by lifecycle stage and real-time behavior to trigger personalized engagements that win back lapsed or defecting fans.

Drive cross-sell and upsell revenue at scale with AI-powered automations

Easily scale automated campaigns across multiple channels, languages, and geographies from within a single platform — with less IT reliance or costly professional services. Let AI handle the decision making and determine the best channel, timing, and offer for each ticketholder to deliver the highest revenue opportunities.

Enhance the fan experience with 1:1 cross-channel personalization

The lines between channels are blurring and ticketholders expect a consistent experience no matter where they engage — whether on a desktop or their mobile device. Build personalized content once, then use that content across email, SMS, push, and web, and deliver based on each fan’s unique channel-preference, interests, and affinities.

Enable real-time, data-driven decision making

Personalized lifecycle campaigns encourage repeat purchases and upsells by targeting fans based on whether they are a lead, first-time buyer, active customer, defecting customer, or inactive. SAP Emarsys surfaces the best current and future revenue opportunities across the customer lifecycle, helping you work smarter, not harder.

Reach your fans wherever they are

Whether fans are gearing up for a big event, experiencing it live, or reminiscing post-event, you can engage them at every touchpoint. SMS messages break through the noise to offer time-sensitive information, while relevant push notifications help seal the deal to create loyal fans for life and keep them coming back to your app.

Accelerate time-to-value with Strategies and Tactics

Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.

Drive purchase frequency

First time to repeat buyer Identify the first-time buyers who are likely to purchase more frequently, and target them directly. Post-purchase upsell Follow up on a first-time buyer and drive them to a second purchase. Geolocation Use geolocation to identify contacts that are near a location and send them an omnichannel personalized offer.

Increase premium customer revenue

Enhance customer data Ask for further CRM data to ensure better personalization and give an incentive in return. Re-purchase Remind your customers to re-buy on a regular basis. New-in alert Alert your customers of new products or events they could be interested in.

Reduce churn

Download app Ask customers who purchased online to download your app to gather push opt-in. Post-purchase feedback Create promoters with a post-purchase review SMS campaign to drive satisfaction and repeat purchase. Win Back Defecting Customers Catch defecting customers before they become inactive and drive them to make another purchase.