Omnichannel Customer Engagement Platform for Retail

Convert more shoppers, more often, at higher value Create seamless in-store to digital customer journeys, remove the friction of in-store identification and personalize the customer journey across physical and digital touchpoints.

Personalize the customer journey across any touchpoint, from online to in-store and back

• Break down data silos and connect your customer, sales, and product data.
• Turn web store browsers to multi-channel buyers
• Build authentic customer relationships with an effective loyalty strategy

Unify data to fuel dynamic segments

Access the limitless possibilities of fully integrated data. Easily connect your customer data with customer behavior, purchase inventory, SKU, and sales data to build better relationships from the start. This allows you to create segments that power personalization and use past behavior and real-time data to automatically group shoppers by lifecycle stage, or their likelihood to engage, churn, or convert.

Maximize ROI with AI-powered marketing automations

Grow a database of engaged, high-value shoppers and dramatically improve time to value with pre-built, AI-powered marketing automations. From abandoned cart to customer churn, SAP Emarsys identifies key growth opportunities and helps you capitalize on them fast, with easy-to-use strategies that can be executed in a single click.

See our Omnichannel

Deliver transactional engagements at scale

Easily integrate SAP Emarsys across email, web, mobile, ads, direct mail, and in-store, and gain the agility you need to deliver effective transactional campaigns and keep up with supply chain dependencies. Keep shoppers shopping with fast password reset messages, reduce customer support enquiries with SMS shipping updates, and build anticipation with order confirmation and post-purchase emails at scale.

Drive loyalty with cross-channel personalization

From in-store to online and mobile, create engaging, personalized cross-channel customer interactions that turn first-time shoppers into loyal, repeat buyers. SAP Emarsys gives you the power to quickly build sophisticated 1:1 personalized cross-channels journeys within a single, easy-to-use platform, all with less reliance on IT.

Uncover the revenue and ROI impact of returns

If a VIP customer returns everything they buy, are they really a VIP customer? SAP Emarsys is the only customer engagement platform that unlocks your cross-channel returns data by lifecycle status, giving marketers a true view of return on investment, customer lifetime value, and overall marketing success.

See the revenue impact of marketing campaigns

Confidently demonstrate the impact of your marketing efforts on key business outcomes. SAP Emarsys helps marketers get a focused line of sight into revenue performance, customer acquisition, purchase frequency, average order value, first purchase, store sales, retention, loyalty, and more – all from a single platform.

Accelerate time to value with industry-specific retail marketing Strategies and Tactics

Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.

Drive first purchase

Customers research online purchase offline Offer a discount to your leads who make a purchase in the physical store after their online research First-time store buyer to repeat online Encourage offline purchasing customer to make their first online purchase. Store post-purchase cross-sell Use offline purchase data to drive repeat sales through digital channels.

Reduce customer churn

Download retail app Ask your contacts who purchased online to download your app to gather push opt-in. Winback defecting customers Catch defecting customers before they become inactive and drive them to another purchase. Wishlist price drop Alert your customers that some of the products they put on their wishlist have gone on sale.

Increase premium customer revenue

Post-purchase store feedback Encourage customers to review the specific store on Google or the brands’ website to build their online communities. Loyalty points about to expire Let members know when they have points which are about to expire. Encourage them to use their points. Store re-opening (Geofencing) Use geolocation to identify contacts that are near a store and send them an omnichannel personalized offer.