Omnichannel Customer Engagement Platform for Media and Communications

Create relevant, personalized engagements that grow monthly recurring revenue. Unlock the power of first-party data to create personalized cross-channel engagements that improve consumer experience, foster loyalty, and maximize monthly recurring revenue.

Win the loyalty of consumers and grow monthly recurring revenue with 1:1 personalization at scale

• Meet rising customer demands and tightening industry regulations
• Identify upsell opportunities to grow MRR
• Grow loyalty with omnichannel customer service

Connect your first-party data to effectively engage consumers and subscribers

Unify your data and gain clarity on why your subscribers renew, upgrade, or downgrade their plans. Leverage that data to build dynamic segments and create engaging, personalized content and offers that deliver on your key business outcomes.

Improve consumer engagement by connecting your customer support

Reduce customer service friction and ensure subscribers receive a smooth support experience. SAP Emarsys combines customer service and marketing automation, allowing you to turn tickets into triggers that activate both pre-built and customizable cross-channel automations.

Drive subscription tier revenue with AI automations

Surface and react to early signs of consumer dissatisfaction, and encourage subscription tier upgrades at key stages of the customer lifecycle. Create dynamic, cross-channel AI-powered automations that work at scale to effectively reduce consumer churn and increase monthly recurring revenue.

Personalize engagements to maximize relevancy, revenue, and CX

Rise to the challenge of heightening consumer expectations by delivering hyper-relevant, 1:1 personalized experiences at scale. Use individual subscriber interests, real-time viewing data, and much more to deliver personalized content recommendations and cross-channel engagements that accelerate business outcomes.

Drive additional revenue with insights and analytics

Make smart, quick decisions with AI-driven insights and analytics, and confidently demonstrate the revenue impact of your marketing activities. View marketing performance down to specific lifecycle stages and campaigns, complete with clear guidance on how to optimize and drive additional revenue.

Accelerate time-to-value with Strategies and Tactics for media and communications

Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.

Drive first purchase

Refer a friend Let your members know about your referral program and reward them when they successfully refer a friend. Welcome new contacts Welcome your newest contacts and make a great first impression. Lead re-engagement Drive inactive leads to their first purchase.

Reduce churn

Download app Ask your contacts who purchased online to download your app to gather push opt-in. Progressive profiling - mobile Capture the mobile telephone number of a customer after a purchase to keep them engaged over time. Registration anniversary Engage customers on the anniversary of their registration to drive revenue and reward loyalty.

Increase active customer revenue

In-session upsell Increase average order value by displaying a timely website overlay. Enhance customer data Ask for further CRM data (i.e., date of birth) to ensure better personalization and give an incentive in return. New in alert Inform your customers of new products they might be interested in.