Tink Merchant Information is a data enrichment solution designed to enhance transaction data by providing comprehensive details about merchants. It leverages Visa's extensive global data network and other third-party sources to offer scaled coverage across 200+ markets and boasts over 300 million merchant records. The software uses advanced machine learning techniques to comprehensively enrich both card and non-card transaction data, utilizing first-party and open banking data for a 360-degree view. This co-developed solution with Visa combines Tink's expertise in model development with Visa's vast data resources, resulting in accurate and detailed merchant information. Key functionalities include providing high-quality brand logos in scalable SVG format, clean merchant names, detailed transaction categories (over 50 categories and subcategories), precise merchant locations, and direct contact information (website and/or phone number). This enriched data transforms the user experience by providing clear and compelling transaction details, thereby boosting customer loyalty, facilitating fraud detection, and enabling smart recommendations. The software streamlines transaction reconciliation, significantly reduces transaction inquiry call volumes and disputes, ultimately improving efficiency and preventing friendly fraud. Furthermore, it offers the ability to add complementary services that enrich applications beyond finance, such as CO2 emission data, providing additional consumer insights.

Features

Accurate Logos

• Provides high-quality brand logos in a custom scalable SVG format for enhanced visual appeal and brand recognition within transaction feeds.
  • Scalable SVG format for optimal display across various devices and platforms.

Brand/Merchant Name

• Displays a clean and accurate version of the brand and merchant name directly in transaction feeds, enabling easy recognition and association by users.

Transaction Category

• Utilizes machine learning models to categorize spending and income into more than 50 detailed categories and subcategories, delivering accuracy and valuable insights.
  • Leverages 11+ years of expertise in machine learning model development.
  • Provides detailed categorization for enhanced financial analysis and understanding.

Merchant Location

• Provides the merchant's address to remind users where a purchase was made, offering the highest granularity of location data available.

Merchant Contact Info

• Provides the merchant's website and/or phone number, enabling users to directly contact merchants for transaction inquiries or support.