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Measurement SuiteAppsFlyer

AppsFlyer’s measurement suite provides full visibility into customer journeys across all channels and devices, ensuring accurate insights while maintaining customer privacy. It helps businesses optimize campaigns and understand the true value of their marketing efforts.

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Vendor

AppsFlyer

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Product details

Regain visibility into your user journeys

Our measurement suite is the solution to signal loss. Regain full visibility into your customer journeys across every channel and device, while preserving customer privacy.

Overcome signal loss on every channel and device

  • Devices
    • Mobile: Attribute any media source for iOS and Android
    • Web: Build and measure web-to-app journeys
    • CTV: Measure CTV-to-CTV ads and cross-device campaigns
  • Channels
    • Paid media: Optimize your SRN and ad network campaigns
    • Owned media: Acquire and engage with customers through web, email, social, SMS, and referrals
    • Offline: Bring offline customers online using QR codes everywhere from pizza boxes to TV ads

See the full picture of your campaigns

Your customers move across multiple devices and channels every day. Our measurement suite gives you complete visibility into your paid, owned, offline, and in-app data across mobile, web, and CTV so that you can understand the real value of every campaign.

Use your data, your way

Your business needs are dynamic. With configurable, self-serve integrations and customizable attribution settings, our measurement suite is designed to adapt to your business. And, our integrated privacy controls let you decide how you want to connect with partners.

Uncover the hidden story in your data

Getting trusted data is just the beginning. Deduping it with a Single Source of Truth is how our analytics tools, including incrementality and predictive analytics, show you the most accurate picture today so you can optimize smarter for tomorrow.