This online analysis and simulation tool makes your MaxDiff data come alive. Simulate share of choice for subsets of items. Optimize sets of items for maximum respondent motivation and reach (TURF).
Vendor
Sawtooth Software
Company Website
Overview
Sawtooth Software’s MaxDiff Analyzer is an online platform for doing more with your MaxDiff results. After producing a utility model using Sawtooth Software products or on your own, you can upload those scores to the MaxDiff Analyzer along with optional segmentation and weighting variables to summarize your sample’s preferences in aggregate or by segment in a graphical or chart view. Run simulations to predict how respondents would choose given specific items from your MaxDiff study. Optimize bundles of items using TURF (Total Unduplicated Reach and Frequency) analysis.