MAX is a comprehensive monetization platform designed to maximize revenue, reduce costs, and save time for app developers. It offers a unified auction, diverse ad formats, and 360° growth capabilities. MAX provides advanced reporting tools, A/B testing, and mediation management to analyze and optimize ad revenue strategies. It also includes developer tools for seamless integration and features to protect brand safety, such as ad review and user journey analysis. With MAX, developers can drive higher yields for their app real estate through competitive demand, reinvest revenues into user acquisition, and make smarter decisions with transparent ad revenue data. The platform automates processes for revenue optimization, modernizes traditional waterfalls, and ensures brand safety by monitoring ad content and user experience.

Features:

• UNIFIED AUCTION: Drive the highest yield for your app real estate. Choose the mediation platform with the most competitive demand: 25+ SDK networks, 20+ in-app bidders, premium and diversified DSPs through the AppLovin Exchange, and custom options for anyone else you work with.
• AD FORMATS: Expand your revenue opportunities. Leverage all major ad formats for more ways to drive in-app ad revenue, as well as innovative ad placements like app open and lock screen ads.
• 360° GROWTH: Scale your ad revenue with more active users. MAX makes it easy to reinvest your revenues and learned insights into user acquisition with AppLovin’s growth engine, AppDiscovery, to unlock self-perpetuating growth.
• REPORTING TOOLS: MAX’s suite of reporting tools gives actionable insights on demand. Gain insights and identify opportunities to improve yield all within a single, comprehensive, customizable dashboard or downloadable report.
• A/B TESTING: Test your entire monetization strategy. Easily set up A/B tests to identify opportunities for driving incremental ad revenue.
• MEDIATION MANAGEMENT TOOLS: Modernize traditional waterfalls with automation. Update network CPMs daily without lifting a finger. Ensure fairer competition from non-bidding networks.
• DEVELOPER TOOLS: Monetize your apps without disrupting your workflow. MAX’s testing tools reduce post-launch frustration.
• AD REVIEW: Gain control over ad visibility. Monitor ads running in your app and automatically identify risky or competitive content for easy bad ad reporting.
• USER JOURNEY: Support your support teams — quickly find ads reported by users. View all the ads seen by a user to easily locate problematic ads that could cause churn, and report them directly from the dashboard.
• CREATIVE DEBUGGER: Access comprehensive ad information on demand. Use a simple gesture to reveal ad information such as the name of the network, the creative ID, and more, and automatically generate reports for problematic ads.