Materialo is a comprehensive interior visualization solution designed for trade and manufacturing retailers. It enables users to showcase and customize room ideas by rendering flooring styles, wall coverings, colors, materials, patterns, and fabrics in customer room scenes. The platform integrates Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) to provide realistic previews, allowing customers to visualize products in their own spaces or through immersive virtual environments. Materialo supports sales consultations and enhances the customer experience at the point of sale.

Key Features

AI-Powered Visualization Automatically visualizes flooring from your catalog in any customer room photo.

• Recognizes floor areas in photos with high precision.
• Transforms room images with new flooring options in seconds.

Augmented Reality (AR) Integration Overlays digital content onto the physical world for interactive product visualization.

• Displays fabrics, floors, wallpapers, and window coverings in 3D.
• Allows customers to see products in their own homes via tablet devices.

Virtual Reality (VR) Experience Immerses customers in realistic, computer-generated room settings.

• Enables comparison of favorite items and customization of surfaces.
• Supports guided tours through virtual showrooms with VR headsets.

Comprehensive Support and Training Provides technical assistance and learning resources.

• Access to help desk, tutorials, and user forums.
• Offers classroom and online training for effective software use.

Benefits

Enhanced Sales Experience Improves customer engagement and decision-making at the point of sale.

• Customers gain confidence by previewing products in their own spaces.
• Retailers can offer personalized consultations with visual aids.

Efficient Product Visualization Accelerates the design and selection process for customers and staff.

• Reduces the need for physical samples.
• Enables rapid, accurate visualization of multiple options.