Overview ZoomInfo's MarketingOS is an advanced account-based marketing (ABM) platform designed to unify sales and marketing teams through a comprehensive system powered by ZoomInfo's extensive B2B data. It enables demand generation and ABM teams to target and convert leads into buyers by orchestrating personalized engagement across multiple channels, including display and social advertising, email, and SMS. Additionally, MarketingOS transforms websites into digital storefronts by enhancing forms, tracking unique visitors, and providing human-first chat experiences to improve on-site conversions and strengthen sales relationships. Features and Capabilities

• Lead Intelligence
  • Market Insights: Identifies trending topics and content that customers are likely to engage with.
  • Account-Level Insights: Determines the correlation between ad exposure and site visits, content downloads, and leads generated.
  • Lead Analysis: Prioritizes leads through lead scoring, market insights, and account-level insights.
• Lead Management
  • Segmentation: Provides customer and prospect segmentation capabilities to assist in marketing prioritization and effectiveness.
  • Predictive Scoring: Automatically scores prospects based on behavior and engagement levels.
  • Account Identification: Helps identify and distribute accounts internally, prioritizing those more likely to convert to sales.
• Marketing Campaigns
  • Omni-Channel Tracking: Tracks across multiple digital advertising channels, such as video, mobile, and social media.
  • Revenue Planning: Assists in allocating marketing budgets based on predicted incoming revenue.
  • Media Attribution: Identifies successful campaigns and initiatives to attribute marketing budgets effectively.
  • Opportunity Timeline: Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
  • Customization: Allows for custom report types to match company goals.
  • Journey Analytics: Analyzes every stage of the customer journey to customize an account-based funnel.
• Platform Basics
  • Retargeting: Enables retargeting of potential customers who have previously interacted with your brand.
• Platform Data
  • Campaign Measurement: Measures the effectiveness of marketing campaigns.
  • Attribution: Assigns credit to various marketing touchpoints in the customer journey.
• Platform Additional Functionality
  • Multivariate Testing: Allows testing of multiple variables to determine the most effective marketing strategies.
  • Integrations: Seamlessly integrates with various marketing tools and platforms.
• Lead Monitoring
  • Features: Monitors features that attract potential leads.
  • Performance: Assesses the performance of marketing efforts.
  • Identification: Identifies potential leads based on their interactions.
• Data Capture
  • Websites: Captures data from website interactions.
  • Data: Collects and analyzes data to inform marketing strategies.
• Analytics
  • Export/Import: Facilitates the export and import of data for analysis.
  • Reporting: Generates reports to evaluate marketing performance.
• Customization
  • Forms: Customizes forms to capture relevant lead information.
  • Personalization: Personalizes marketing content to engage leads effectively.
  • Integration: Integrates with other systems to streamline marketing processes.