Easy to use, easy to scale email marketing

Ready to send right out of the box. Marketing Campaigns makes it easy to reach every customer with engaging, pixel-perfect emails.

Advanced email marketing strategies made simple

Promotional blasts, welcome emails, onboarding series. No matter what you’re sending, Marketing Campaigns helps you build impactful campaigns that reach the inbox.

Scale your email program faster

Segment large audiences easily

Import and sync large contact lists in minutes—not hours. Manage and send to audiences of 10 or 10 million with our powerful segmentation engine.

Create campaigns in fewer clicks

Whether you prefer the drag-and-drop visual editor or the code editor, pick the design flow that works for you. When you’re ready, schedule a one-off send or set up an automated email series.

Optimize email performance and engagement

It’s not just about reaching the inbox. Improve engagement with content personalization, rendering previews, and A/B testing. Increase open and click through rates over time with actionable analytics.

Say goodbye to rigid email workflows

Contact management

Grow your audience with powerful contact management

• Add contacts via CSV, signup form, or API
• Connect to CRM data with our Contacts API
• Create targeted lists or dynamic segments
• Segment by engagement events

Email design

Work efficiently with flexible design and code editing

• Build in any order—no rigid step-by-step wizards
• Design with drag-and-drop content modules
• Edit HTML without breaking structural code
• Use dynamic content for personalization
• Manage both marketing and transactional templates

Campaign set up

Create single sends and automations

• Send now or schedule for later
• Create a warm welcome with an onboarding series
• Build an automated nurture to promote an event
• Follow up with leads who interact with content
• Track the reach of your automation over time

Testing and analytics

Get better results with integrated email testing and analytics

• See inbox rendering previews
• Use spam testing and link validation
• Run A/B tests
• Monitor engagement data (open rate, bounce rate)
• View dashboards for real-time tracking

Continue the conversation across every channel customers use

Email is the preferred channel for customer communications, but it’s just one way customers want to engage. With Twilio, you can tailor messages across any channel for more impactful communications at scale.