This module enables financial institutions to manage the entire marketing campaign lifecycle starting from campaign creation to execution. The key benefits are:

• ​​Increase offer relevance to customers with personalized and targeted offers
• Encourage higher conversion and offer acceptance rate by reaching customers on their channel of preference
• Reduce churn rate using dynamic and retention offers to offer the right product at the right time
• Reduce turn-around time and increase conversion rate with automatic fulfilment capability
• Channel optimization with monitoring and real-time dashboards on campaign execution and channel effectiveness

Key Features

• Campaign scheduling
• Generating target lists based on the customer segmentation
• Budget allocation and expense capturing
• Offering launch through digital and assisted channels
• Providing inbound & outbound support
• Capturing customer response
• Monitoring dashboards to see the progress and effectiveness of the campaigns
• Offer fulfilment