Turn insights into actions

Our analytics suite simplifies complex data and gives you a unified view of campaign performance so you can make better, faster marketing decisions at every stage of the user journey.

Get a deeper understanding of your campaign performance

If you want to reach your marketing KPIs, the data you rely on must be accurate and easy to understand. Our comprehensive mobile analytics tools were built to give you the insights you need to drive conversions, improve customer retention, and increase revenue.

See the full picture for better marketing decisions

Your marketing efforts have countless moving parts. That’s why we provide holistic, cross-channel insights throughout the entire funnel so you can connect the dots across functions and teams for a complete view of all your campaigns.

Take action faster with real-time reporting

Digital marketing moves fast. To improve campaign performance you need the ability to respond quickly. Our real-time reporting and app analytics tools give you the edge you need to optimize your marketing strategy and achieve better results.

Key features

When data leads, performance follows. Explore how you can unlock new insights to make campaign decisions with confidence. Overview dashboard Get a complete and accurate view of all of your campaigns’ performance in a single dashboard. Cohort & retention reports Discover how specific customer segments perform over time in terms of installs, retention, and more. Incrementality dashboard Analyze your holdout tests and uncover the incremental lift of your campaigns. Custom dashboards Build your own campaign-specific dashboards for daily analysis with our simple drag-and-drop interface. Pivot tables Free yourself from complicated spreadsheets and simplify your marketing analysis for clearer marketing insights. AppsFlyer on the go Stay up to date on your campaign performance 24/7 with alerts that can be sent to email, Slack, or the AppsFlyer app.