In a nutshell

Mapp Marketing Cloud is an enterprise platform that combines AI-powered digital analytics with cross-channel marketing automation, enabling you to collect and unify customer data from multiple touchpoints, extract actionable insights, and deliver personalized messages through email, SMS, mobile apps, and web, while seamlessly integrating with your tech stack.

AI-Powered Digital Analytics Which customers are ready to purchase? Who needs a nudge to stay engaged? Where are your marketing campaigns hitting the mark? Our intelligent analytics engine transforms raw data into clear answers, revealing the story behind every customer interaction. By analyzing millions of touchpoints across your digital channels, we pinpoint exactly where to focus your marketing investments. That’s the power of AI working for your business.

Cross-Channel Marketing Automation Want to really engage customers and automate campaigns? Mapp Marketing Cloud helps you reach the right audience through email, SMS, mobile push, in-app messages, web push notifications, website banners and overlays…from one single platform. Easily build audiences based on behavioral and socio-demographic data, then personalize messages at every level. No more scattered data, just seamless, cross-channel marketing.

Integrations Need to sync customer data? Build custom integrations? Launch campaigns across platforms? We’ve got you covered. Mapp Marketing Cloud’s flexible integration framework enables connectivity with different third-party systems, like CRM, eCommerce, and loyalty platforms, leveraging a combination of APIs, data exchanges, and tailored solutions to meet diverse business needs.

Features

• Insight-Led Approach: Combines data collection, analysis, and activation to create smarter marketing campaigns.
• Unified Solution: Integrates various marketing functions into a single platform, enhancing efficiency and effectiveness.
• Continuous Support: Offers ongoing support from a team of marketing experts to optimize results and ensure success.
• Customer Journey Optimization: Enhances customer connections at every stage of their journey, from onboarding to retention.
• Cost-Effective: Provides enterprise-level capabilities without the enterprise-level cost, making it accessible to businesses of all sizes.