Lotame Data & Identity Services provide marketers and publishers with a suite of capabilities to collect, unify, and activate customer data at scale. The offering includes Lotame Data Stream, a continuous global feed of web, mobile, and Connected TV signals available as raw Lotame Data Exchange (LDX) third‑party data, raw first‑party data, or first‑party data enriched with LDX behaviors. This feed supports advanced analytics, audience building, media planning, cross‑channel performance assessment, CRM augmentation, and enhanced research outcomes. Identity Resolution capabilities, delivered as Lotame Customer ID Match, enable organizations to link proprietary customer identifiers to digital identifiers such as cookies, mobile advertising IDs (MAIDs), and CTV IDs to support onboarding, enrichment, modeling, and monetization workflows. For publishers, Lotame Panorama ID provides a header bidding identifier to make inventory addressable in the bidstream, compatible with environments like Google ESP/SS, Amazon Connections Marketplace, and Prebid. Together, these services aim to reduce fragmentation across devices and channels, improve audience accuracy, accelerate data-driven decisions, and make high‑quality data portable across business and advertising platforms.

Features & Benefits

• Lotame Data Stream: An always-on global feed of web, mobile, and CTV data delivered as raw third‑party data, raw first‑party data, or first‑party data enriched with Lotame LDX behaviors.
• Identity Resolution (Customer ID Match): Connects proprietary customer IDs to digital identifiers (cookies, MAIDs, CTV IDs) to support onboarding, enrichment, modeling, and monetization activities.
• Lotame Panorama ID (Header Bidding): A free header bidding identifier that ensures publisher inventory is addressable within the bidstream and compatible with major SSP and marketplace environments.