Snowplow Interventions is a proactive engagement engine that enables organizations to compute, trigger, and deliver real-time, personalized interactions to customers at critical moments in their journey. Leveraging both machine learning and rule-based logic, it identifies opportunities for conversion, retention, and customer support by reacting to customer signals across the entire event stream. The platform provides a continuous feedback loop, allowing for the measurement and optimization of every intervention, and integrates deeply with customer-facing applications to deliver timely notifications and assistance, thereby reducing churn and enhancing customer satisfaction.

Key Features

Real-Time Customer Intelligence Computes and reacts to customer signals in real time.

• Defines custom triggers based on customer attributes and behaviors
• Identifies optimal engagement moments across the full event stream

AI-Powered Early Intervention Uses machine learning or rule-based conditions for proactive engagement.

• Acts early in customer journeys to prevent churn and frustration
• Supports both ML-driven and manual trigger logic

Continuous Feedback Loop Automatically logs and measures outcomes of every intervention.

• Refines decision logic based on real-world results
• Enables systematic improvement of engagement strategies

Real-Time Customer Assistance Delivers notifications and support within customer applications.

• Provides immediate in-app actions when customers need help
• Detects frustration or indecision and intervenes accordingly

Personalized Actions and Context Utilizes real-time customer context for tailored engagement.

• Accesses up-to-date profiles for accurate personalization
• Supports dynamic UI changes, pricing, or AI assistant activation

Comprehensive Analytics and Iteration Tracks, measures, and optimizes intervention performance.

• Stores intervention data for analysis in data warehouses/lakehouses
• Supports A/B testing and attribution for continuous improvement

Benefits

Increased Customer Conversion and Retention Engages customers at the right moment to maximize value.

• Drives higher conversion rates by acting on real-time signals
• Reduces churn by addressing customer issues proactively

Operational Efficiency and Optimization Automates and refines engagement strategies over time.

• Minimizes manual intervention through intelligent automation
• Continuously improves outcomes via data-driven feedback loops

Enhanced Customer Experience Delivers timely, relevant support and personalization.

• Reduces customer frustration with immediate, contextual assistance
• Builds loyalty through proactive and personalized engagement