Innovid's platform is designed to address the challenges of modern advertising by providing a unified solution for creative personalization, ad serving, measurement, and optimization. It helps advertisers create engaging ads, deliver them securely, measure their effectiveness, and optimize campaigns to drive better results.

Key Features

Creative Tools Innovid offers tools to create personalized, engaging ads.

• Ad Authoring: Produce powerful CTV and display ads.
• Dynamic Ads: Create data-driven, personalized campaigns at scale.

Ad Serving Deliver campaigns securely and gain insights across your media buy.

• Automatic Encoding: Simplify delivery with automatic encoding to publisher specs.
• Omnichannel Ad Server: Design once, run everywhere with confidence.

Measurement Measure campaigns to prove the value of your investments.

• Real-time Analytics: Get cross-platform measurement in real-time.
• MRC-accredited Metrics: Trust the accuracy of campaign performance.

Optimization Optimize your advertising to drive ROAS.

• A/B Testing: Optimize campaigns with A/B testing.
• Frequency Management: Avoid overexposure by managing frequency.

Benefits

Efficiency Innovid's platform streamlines the advertising process.

• Unified Solution: Combines creative, delivery, measurement, and optimization.
• Reduced Complexity: Eliminates fragmentation and inefficiencies.

Performance Drive better results with optimized campaigns.

• Improved ROAS: Optimize campaigns to boost ROI.
• Enhanced Insights: Gain deeper insights into campaign performance.