Implement any conversational use case on WhatsApp through a single platform

With the WhatsApp Business Platform, you can design and deploy conversational marketing, sales, or support use cases throughout the entire customer journey on WhatsApp over a single platform. 

Maximize your ROI by sending engaging marketing messages

• Personalized promotions • Marketing campaigns • New product announcements Send marketing messages on WhatsApp using Broadcast or Flow on our customer engagement solution Moments, or over our flexible WhatsApp API.

Increase conversion rates with personalized offers and promotions

• Abandoned cart reminders • Orders management • Related product suggestions • Repeated orders Send automated conversational commerce messages on WhatsApp via API or over our customer engagement solution Moments. Interact with customers with a chatbot built on Answers, through our cloud contact center Conversations, or via API.  

Boost customer satisfaction with faster service and always-on support

• Chatbot support • Call deflection • Live agent support • Reminders Speed up time to resolution with a WhatsApp chatbot built on Answers or convenient support from live agents through our cloud contact center Conversations. You can also build your own WhatsApp support solution via API.  

Features

• Payments: Enable seamless in-thread payments on WhatsApp, creating an end-to-end purchase journey (available in India and Brazil).
• Flows: Use elements like forms, radio buttons, checkboxes, and drop-down menus to build rich, app-like customer experiences within WhatsApp.
• Rich Messaging Templates: Craft conversational experiences with messaging templates to simplify automation.
• Dynamic Product Messages: Showcase products over WhatsApp, offering customers quick access to product information.
• Rich Product Catalogs: Send catalogs of products with descriptions to make ordering faster and simpler.
• Secure Messaging: Offer safer two-way communication and protect customer privacy with hosted senders.
• Multiple Entry Points: Make it easy for customers to connect with your business on WhatsApp through online and offline entry points.
• Rich Messaging Options: Add images, videos, files, location sharing, contacts, web links, audio files, and buttons to keep customers engaged.
• List Messages: Simplify interactions by allowing customers to choose from various options for tasks like booking appointments, re-ordering past orders, and completing surveys.
• Quick Reply Messages: Enable faster engagement with pre-defined quick reply options.
• Stickers: Create personalized stickers to enrich conversations and stand out from other brands.
• Analytics: Unify user data and use real-time analytics to deliver personalized conversational experiences.
• Integration with Tech Stack: Use Infobip's unified API to integrate WhatsApp with existing business workflows and build efficient campaigns.
• Customer Experience Consulting: Get help from CX consultants to define business outcomes and build a WhatsApp engagement strategy.
• SaaS Solutions: Collect customer data in People CDP, automate personalized campaigns in Moments, build and deploy custom chatbots in Answers, and offer better customer service with the cloud contact center, Conversations.