Infobip VocalizeInfobip
Lead acquisition through gamification: captivate your audience at events while generating big lead numbers. Imagine chatbots that allow you to create gamified campaigns that turn simple voice messages into dynamic competitions powered by AI—all through the most popular communication platform: WhatsApp.”
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Infobip
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Product details
Why do companies miss opportunities at events?
- Inefficient Lead Collection
- High Lead Churn
- Lack of Engagement and Interactivity
- Poor Lead Targeting & Follow-Up
Lead acquisition
- Participants must opt-in and provide details (e.g. name, company) before joining the Vocalize game
- This data is collected directly within the CDP (Customer Data Platform) People for effective lead generation
- The opt-in rate is is higher than traditional lead acquisition, thanks to the engaging and rewarding nature of the voice-activated game
Gamification
- Once users submit their information, they are ready to engage in the game
- Participants must say a specific phrase correctly, adding an interactive twist (e.g., the voice note should resemble “Berlin skyline”)
- AI is then used to analyze the voice note, match it to the phrase said, and respond with fun, engaging feedback and details on how to compete
- The game itself is a strong motivator, but adding a prize or branded merchandise for the top scorer takes it to the next level
- The combination of fun, competition, and rewards boosts participation and leaves a lasting impression