Prove the real value of your campaigns

Our incrementality solution makes it easy to get an accurate, unbiased view of the true value of your marketing outcomes through cross-platform incremental lift testing.

Identify incremental revenue drivers

Getting a full and accurate picture of the true value of your paid campaigns can be a challenge. Our incrementality solution simplifies the process of evaluating your marketing investments so you can make better decisions about your budget today, while identifying the best opportunities for growth for tomorrow.

Maximize the ROI of your marketing activities

Are you wondering if your marketing activities cannibalize your organic traffic? With incrementality, you get clear insights into the real value of your paid campaigns. This allows you to unlock their full potential, while simultaneously maximizing and growing your organic user base.

Allocate your marketing budgets with confidence

Whether it’s a new channel or an existing one, having a unified, unbiased view of your paid performance is central to making the right budget decisions. Incrementality lets you easily prove the impact of marketing channels by running experiments that provide insights into their incremental lift.

Key features

Incrementality can be hard to measure and challenging to understand. Discover how our solution can give you a comprehensive view of incremental lift without the complexity. Create your own experiments Easily segment your test and holdout groups and get full control of every stage of your experiments using our Incrementality solution. Analyze results in real time Analyze the outcomes of your incremental lift tests in real-time and easily optimize your campaigns from one centralized dashboard. Dive deeper into your data Leverage your raw incrementality data and perform deeper analysis by integrating our solution directly with your own BI platform.