Freedom for marketing teams, flexibility for developers.

Headless CMS is a hot topic. With infinite development possibilities offered by headless architecture, it’s become a buzzword. Headless CMS freedoms come at a cost though, with heavy resource overhead and long deployment times.

That's why our Content Cloud DXP is what we call Hybrid Headless CMS. It sits in the sweet spot between full stack CMS and a headless CMS, giving you the best of both. Combining exceptional content management capability straight out-of-the-box, with an open and composable architecture we're able to get your marketing teams up and running fast, without compromising your developers freedom to innovate.

Features

• **Flexible development: **Flexibility and freedom to build complex applications using your preferred programming languages and tools.
• **Globally scalable: **There are no limits to the number of sites, applications, locations or technologies a hybrid headless architecture can handle.
• **Future-proof: **Open, accessible code and an API based hybrid headless architecture means any current or future channel, device or technology can be integrated. 
• **Secure: **Our robust and resilient cloud and on premise hosting options are proven across high volume, high risk business critical sites.
• **Decoupled development: **
• Decoupled development means marketers can get on with creating front end customer experiences unhindered, while developers focus on building and optimizing back end features. 
• **In house control: **Use your own preferred programming languages, frameworks, and tools to build out websites, applications, custom integrations and unique features.