Grow is Recharge’s intelligent upsell and cross-sell suite designed to help e-commerce brands convert more shoppers into subscribers and maximize revenue. Available on all Recharge plans—with advanced features exclusive to Pro & Custom tiers—Grow empowers merchants to increase average order value (AOV) and subscription opt-ins through personalized, dynamic offers across the customer journey. Grow integrates seamlessly into checkout, post-purchase, and upcoming order flows, enabling brands to deliver curated product recommendations, one-click add-ons, and A/B tested subscription widgets. With Grow, every customer interaction becomes an opportunity to boost revenue and deepen engagement.

Features

Checkout Incentives

• One-click subscription conversion for one-time purchases
• Smart product cross-sells that adapt dynamically to cart contents
• Customizable CTAs and color schemes for brand consistency
• Convert 13% more buyers into subscribers directly at checkout Post-Purchase Offers
• Hyper-personalized offers using “if this, then that” logic
• Discounts on favorite items, complementary pairings, and seasonal picks
• Customizable offer page copy and CTAs
• One-click add-ons with no extra payment or shipping info required Upcoming Order Add-Ons
• Cross-sell opportunities tied to future orders
• Make each new order more valuable than the last Product Page Insights & Testing
• A/B test versions of the Subscription Widget
• Track product detail page (PDP) analytics to optimize opt-ins

Benefits

• Higher Conversion Rates: Turn more one-time buyers into subscribers with smart checkout tools
• Increased AOV: Post-purchase and upcoming order add-ons drive larger cart sizes
• Personalized Shopping Experience: Offers tailored to customer behavior and preferences
• Frictionless Upselling: One-click flows remove barriers to additional purchases
• Brand Consistency: Customizable visuals ensure a seamless brand experience
• Data-Driven Optimization: A/B testing and analytics help refine strategies
• Scalable Growth: Tools designed to support businesses of all sizes