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FreshmarketerFreshworks

Freshmarketer is an AI-powered marketing automation platform that enables businesses to generate sales-ready leads, amplify multichannel engagement, and drive business impact through personalized campaigns and advanced automation.

Vendor

Vendor

Freshworks

Company Website

Company Website

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Product details

Freshmarketer is designed to transform marketing efforts by integrating various functions—such as email marketing, SMS campaigns, and social media engagement—into a single, cohesive platform. Leveraging AI capabilities, it facilitates the creation of personalized customer journeys, predictive segmentation, and intelligent lead scoring, allowing marketers to target the right audience with the right message at the optimal time. The platform's multichannel engagement features enable businesses to connect with customers across their preferred channels, including email, SMS, WhatsApp, and social media, ensuring a consistent and unified brand experience. With advanced analytics and reporting tools, Freshmarketer provides actionable insights into campaign performance, helping organizations optimize their marketing strategies and improve return on investment.

Features

  • AI-Powered Insights: Utilize Freddy AI to gain predictive and behavioral segmentation, enabling targeted and personalized campaigns.
  • Multichannel Engagement: Reach customers through email, SMS, WhatsApp, and social media from a single platform, ensuring consistent messaging across channels.
  • Conversational Marketing: Deploy AI-powered chatbots to capture leads and accelerate sales by engaging website visitors in real-time.
  • Marketing Automation: Build complex customer journeys with triggers, actions, controls, and delays to automate email sequences, autoresponders, and more.
  • Landing Pages and Web Forms: Create customized landing pages and web forms to capture leads and drive conversions effectively.
  • Advanced Analytics: Access real-time dashboards and reports to monitor campaign performance, understand customer behavior, and make data-driven decisions.
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