Fighting Fraud on All Fronts

For advertising to perform, it must be seen by real people. Unfortunately, fraud follows the money — often targeting premium inventory. For over a decade, DV has stayed at the forefront of combatting new and emerging types of ad fraud, helping to drive media quality and effectiveness. Download DV's 2024 Global Insights Report to discover the state of ad fraud and other quality metrics across desktop, mobile and CTV.

DV Protects Brands

• **10+Yrs **The Tenure of DV's Fraud Lab.
• **100x **Daily Frequency with which DV Updates DSPs on New Fraud Signatures.
• **2M+ **Number of Bot and Malware Devices Identified Daily.

Fast, Accurate Coverage

DV analyzes over 2 billion impressions daily, identifying comprehensive fraud and SIVT — from hijacked devices to bot fraud and injected ads. We're accredited by the Media Rating Council (MRC) for monitoring and blocking across devices — including mobile app, and our AI-backed deterministic methodology results in greater accuracy, fewer false positives and, ultimately, superior protection for brands. DV’s Fraud Lab is powered by a dedicated team of data scientists, mathematicians and analysts from the cyber-fraud prevention community. We use a variety of approaches to detect new forms of fraud — from AI and machine learning to manual review. Through continuous analysis, scenario management and research, we pinpoint the sites, apps and devices responsible for fraudulent activity — updating our protection for advertisers in virtual real time.

A Watchdog That Bites

DV’s Fraud solutions cover you throughout the media transaction — from pre-bid avoidance segments to post-bid monitoring and blocking. Our fraud protection extends to desktop, mobile web, mobile app and CTV — for display and video formats. We are integrated across all major DSPs and social platforms, ensuring full protection across your media buys.

Gain Transparency into Campaign Fraud

Detailed breakdown of fraud types across platforms, devices and formats.

Identify Weak Links and Opportunities

Evaluate performance over time, with detailed reporting on fraud across sites and apps, allowing you pinpoint high and low performers.