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Fraud ProtectionAppsFlyer

AppsFlyer’s fraud protection solution, Protect360, offers multi-layered, real-time defense against mobile ad fraud, ensuring your marketing budget is safeguarded from evolving threats and fraudulent activities.

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Vendor

AppsFlyer

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Product details

Protect your budget from mobile ad fraud

Our fraud solution, Protect360, sets the standard for mobile ad fraud prevention and detection, ensuring you stay ahead of every threat, before, during, and after install.

Be ready for anything with multi-layered protection

Mobile ad fraud comes in many forms, and continues to change. We keep you ahead of every threat, and your marketing budget safe, through a real-time, multi-layered approach that includes cluster analysis, personalized validation rules, in-app fraud rules, and post- attribution fraud detection.

Pay for real customers, not bots, with advanced sensor analysis

Advanced fraud attacks demand innovative protection. We simultaneously analyze hundreds of mobile sensors to determine authentic customers so you can accurately distinguish between humans and machines, and keep your ad budget focused on real conversions.

Keep your budgets safe with advanced in-app & CPA protection

Attribution fraud goes beyond installs. In-app and CPA are an attractive target for those looking to commit fraudulent attacks since they are another source of revenue, as well as provide a way to legitimize install fraud activity. Protect360’s advanced in-app & CPA fraud protection helps you dive deeper into fraud data to eliminate these sophisticated threats.

Explore new channels and partners with confidence

The threat of fraud keeps many apps from trying new, potentially high performing, channels. Protect360 is your insurance policy against both current and emerging types of fraud when exploring new types of media, letting you focus on maximizing conversions, while keeping your budget safe.

Key features

Ever-evolving threats require a comprehensive fraud solution. Discover how our always-on fraud detection and prevention suite keeps your marketing budget secure. AI-driven protection Harness rapid AI learning to detect fraud in real time, block bypasses faster, and ensure clean data for strategic, insightful, and accurate decision-making. Anomaly insights Dig deeper and compare partner behavior trends for abnormal behavior patterns to identify fraud Protect360 dashboard and reports Access fraud activity overviews, savings estimates, and raw data to analyze trends, optimize decisions, and evaluate media performance. Advanced in-app fraud detection Identify and block fraudulent in-app and CPA events, even after the app install attribution, with unique fraud detection rules. Post-attribution fraud detection Block fraudulent installs after the attribution through automatic pattern identification that creates new fraud reasoning. Media partner transparency Maintain open, transparent communication with your media partners with easy-to-integrate APIs and postbacks.