FOCUS is an automotive-specific Customer Relationship Management (CRM) system designed to streamline dealership operations. It prioritizes customers based on profitability and provides an intuitive dashboard that consolidates all customer interactions, deal information, and service details. The system offers personalized dashboards tailored to different job roles, enabling staff to concentrate on tasks and goals crucial for dealership success. FOCUS enhances mobility for sales teams, allowing them to access customer information on-the-go while maintaining communication with the desk. It als...
Vendor
Reynolds and Reynolds
Company Website
FOCUS is an innovative automotive-specific Customer Relationship Management (CRM) solution designed to revolutionize dealership operations. This powerful tool prioritizes customers based on profitability and provides a comprehensive, intuitive dashboard that consolidates all aspects of customer interactions. From sales activities and deal information to website interactions and service appointments, FOCUS offers a 360-degree view of customer relationships. The system's strength lies in its ability to present all crucial information on a single screen in real-time, eliminating the need for users to navigate through multiple tabs or windows. This streamlined approach significantly enhances efficiency and decision-making processes within the dealership.
Key Features
Automotive-Specific CRM FOCUS is tailored specifically for the automotive industry, addressing the unique needs and challenges of dealerships.
- Prioritizes customers based on profitability
- Provides comprehensive view of all dealership touchpoints
Intuitive Dashboard The system offers an easy-to-use dashboard that consolidates all essential information.
- Displays all activities, customer and deal information
- Shows website interactions, appointments, and service details
Personalized User Experience FOCUS adapts to individual job roles within the dealership.
- Customized dashboards based on user's position
- Focuses on tasks and goals relevant to specific roles
Mobile Accessibility Sales teams can access customer information on-the-go, enhancing their mobility and efficiency.
- Access to all necessary information via smartphone
- Ability to communicate with the desk from anywhere
Benefits
Improved Efficiency FOCUS streamlines dealership operations by consolidating information and prioritizing tasks.
- Eliminates confusion about daily priorities
- Reduces time spent navigating multiple systems or windows
Enhanced Customer Relationships The system enables dealerships to manage and improve customer interactions more effectively.
- Provides a complete view of customer history and interactions
- Facilitates timely and relevant communication
Increased Profitability By prioritizing customers based on profitability, FOCUS helps dealerships focus on high-value opportunities.
- Identifies most profitable customers
- Capitalizes on service opportunities with existing customer base
Real-Time Decision Making The real-time display of key information empowers staff to make informed decisions quickly.
- Presents up-to-date information on a single screen
- Enables quick response to customer needs and market changes