Snowplow Event Tracking is a software solution that provides comprehensive tools and SDKs for collecting, managing, and validating behavioral event data from web, mobile, and server-side sources. It supports both out-of-the-box and custom event types, allowing organizations to capture detailed, structured, and unstructured data tailored to their business needs. The platform emphasizes data quality, offering real-time alerting and debugging to ensure accuracy and reliability for downstream analytics and AI-powered applications.

Key Features

Comprehensive SDK Library Enables event data collection across diverse platforms and environments.

• Supports web, mobile, and server-side sources
• Specialized developer tools for rapid integration

Custom and Out-of-the-Box Event Tracking Tracks a wide range of event types, both predefined and user-defined.

• Out-of-the-box support for page views, transactions, media events, and more
• Customizable self-describing events with user-defined schemas

Real-Time Data Quality Monitoring Ensures high-quality data collection with proactive issue detection.

• In-production real-time alerting
• Bad data debugging tools

Contextual Data Enrichment Enhances events with additional contextual information.

• Context entities for reusable data enrichment
• Support for device, browser, geolocation, and session data

Flexible Event Modeling Allows businesses to tailor data collection to their specific requirements.

• Structured and self-describing event models
• Schema management for custom events

Benefits

Accurate and Reliable Data Collection Delivers high-integrity data for analytics and AI.

• Reduces engineering complexity
• Enables smarter, data-driven customer experiences

Customizable to Business Needs Adapts to unique organizational requirements.

• Supports proprietary event types
• Flexible schema definitions

Improved Data Governance and Compliance Facilitates better control over data assets.

• Real-time monitoring and alerting
• Debugging tools to resolve data issues quickly