Snowplow Event Forwarding is a real-time data delivery solution that streams validated and enriched behavioral events to a variety of internal systems or external platforms. It supports multiple protocols and destinations, ensuring schema-controlled, high-quality event payloads are delivered with low latency for immediate downstream action or analytics.

Key Features

Low-Latency Delivery Streams events in real time to empower rapid responses.

• Enables immediate action on customer behaviors.
• Supports time-sensitive use cases like personalization and fraud detection.

Enterprise-Grade Flexibility Supports a wide range of protocols and destinations.

• Integrates with Pub/Sub, Kinesis, Kafka, SQS, HTTP, and more.
• Works with internal tools and third-party platforms.

End-to-End Data Integrity Delivers only validated, enriched events.

• Ensures no raw or partial data is forwarded.
• Maintains data quality and trust across workflows.

Seamless Integration Fits into existing event-driven architectures.

• Provides schema-validated, ready-to-use JSON payloads.
• Reduces engineering effort with pre-modeled data.

Composable Architecture Decouples data collection, enrichment, and delivery.

• Avoids rigid, monolithic SaaS or legacy CDP pipelines.
• Offers transparency and control over data schemas and payloads.

Benefits

Immediate Data Activation Enables real-time workflows and rapid decision-making.

• Powers user journeys, personalization, and in-product automation.
• Detects risky behaviors and triggers alerts instantly.

Data Quality and Trust Ensures only enriched, validated data is delivered.

• Reduces need for downstream cleansing or transformation.
• Preserves data integrity for analytics and operational use.

Reduced Engineering Overhead Simplifies event delivery across systems.

• Pre-modeled payloads streamline integration.
• Supports both native and custom integrations, including serverless functions2.