Use email marketing analytics to pinpoint your marketing strategy

Without a clear view of how your contacts are engaging with your campaigns, your sales team will struggle to craft the perfect marketing strategy that turns prospects into deals. Enter Pipedrive Campaigns’ email analytics tool. Track your email performance over time and by location, monitor delivery and bounce rate and see who’s most responsive to your marketing messages, so you can better strategize and improve conversion rates.

Features

• **Engagement: **Monitor opening rates and click-through rates to gain insight into who is engaging with your emails
• **Delivery: **Make sure your content is being delivered to the right audience – otherwise, your hottest leads could be missing out
• **Performance over time: **Get real-time updates about how your campaigns are performing, so you can change your marketing strategy to fit
• **Links performance: **See how your contacts are engaging with links embedded in your emails
• **Who is unsubscribing: **Track “subscribed” and “unsubscribed” contacts to stay compliant with GDPR
• **Recipients tab: **Check which contacts have engaged with your campaigns and how
• **Bounces: **Trace how many emails weren’t delivered successfully – also known as the “bounce rate”
• **Contact and engagement data: **Keep track of who’s interacting with your campaigns and how they’re interacting