
eCRM stands for electronic customer relationship management and describes an online tool used to track, manage and retain customers. Like an ERP (enterprise resource planning) software, an eCRM solution can offer features that help maximize sales and marketing strategies, like workflow automation and project management. A good eCRM tool also lets you store essential business information, for example, contact information for retailers to help with product sourcing.
Vendor
Pipedrive
Company Website
Grow your business with an all-in-one digital sales tool
Tracking customer history and business partnerships is no easy task. Important details can quickly go missing if they're distributed across tools, leading you to lose out on valuable deals. An eCRM (electronic customer relationship management) platform is a virtual program that lets you store all customer data in one digital database, giving you better insights to hone your sales and marketing strategies. Pipedrive’s eCRM is a collaborative tool that lets sales and marketing teams oversee all digital channels, helping them work smarter, not harder.
Features
- **Manage contact data: **Digitally keep track of customer and lead contact data. View past sales history and upcoming activities related to the contact in one place.
- **Organize your pipeline: **Move leads and deals through Pipedrive’s drag-and-drop sales pipeline and oversee the process from start to finish.
- **Seamlessly schedule events: **Set and share meeting time slots with contacts using Pipedrive’s Scheduler. Manage activities directly from your Pipedrive eCRM.
- **Analyze customer behavior: **Gain a thorough overview and detailed reporting of all your sales activities with Pipedrive’s Insights feature, so you can fine-tune your sales process.
- **Automate your process: **Save time on unnecessary manual processes. Leverage Pipedrive’s automation features to put recurring tasks on autopilot, from sending emails to setting up meetings.
- **Customize your experience: **Add custom fields and filters to your eCRM and quickly access the data you need when you need it.