Modern Survey Software for Beginners and Professionals

Discover is our streamlined, web-based survey platform that makes choice analytics easier than ever before. Point and click to build a survey easily and even include a MaxDiff or Choice-Based Conjoint (CBC) exercise!

A Market Research Tool to Answer All Your Business Questions

• What should we charge for our product?
• Which features are important?
• What holes exist in the marketplace?
• Which marketing messages resonate best?
• How does my product fit into the marketplace?

All Your Basic Survey Software Needs

With a clean and simple interface, you can intuitively set up your entire survey with ease. Quickly add all your standard survey building elements such as multiple choice, grids, and open-ends; plus add powerful skip logic that can handle even the most complex survey branching scenarios.

• Multiple choice
• Open-end
• Grid/matrix
• Numeric
• Constant sum
• Ending redirects
• Skip & display logic
• Quota control
• Custom variables
• Page & block randomization
• Test mode
• And much more

Access Anywhere with Anyone

Because Discover is a web-based application, you can create and access your surveys from anywhere. Easily share a project with your team to collaborate on creating and analyzing the survey.

View One Survey with Multiple Languages

Conduct a single survey in multiple languages. Set up a survey with our multilanguage tool to collect responses from the translations that you provide, then view the results in one convenient report.

Link and Pass Data Between Surveys/ Platforms

With Discover, you can create URL variables to pass data over the URL. This makes it possible to move from platform to platform, or to track respondents from panel providers using their custom unique identifier variables.

Simple Yet Powerful Choice Modeling Exercises

Conjoint Analysis

Build powerful conjoint surveys in a snap with Discover’s streamlined choice modeling tool. With the intuitive interface, simply enter your attributes and levels and Discover does the rest. Easily analyze results and simulate scenarios to help predict how well your products or services will do in the market.

MaxDiff

Measure preferences of a list of items like brands, product features, graphics, messages, and more with Discover’s MaxDiff. Discover allows you to measure individual respondent preferences that are free from scale bias and provide greater differentiation among the items, yet are easy for respondents to answer. Analyze the results with industry-leading TURF analysis to identify the set of items that reaches the most people.