Bring personalized and optimized experiences to life across every touchpoint.

Exceptional products and brands are no longer enough. Creating memorable experiences by delivering content that is meaningful and relevant while continually optimizing the process is key to win and keep customers.

With CoreMedia Personalization & Optimization, you can create personalized and consistent experiences in real-time, whether it's on a website or offsite via chat, call, email, messaging or any other touchpoint across the customer journey. We use centralized data and turn them into actionable insights to make it happen, ensuring elevated customer experiences and impactful results.

Features

• **Real-time Personalization & Optimization: **Expand personalized experiences across web and offsite channels, including the contact center. Add dynamic content to landing pages via inline editing or placeholders (no code), and optimize them on the go.
• **Customer Data Platform (CDP): **Harness the power of your customer data by centralizing it on a single platform designed for real-time use, enabling personalization without compromising user privacy.
• **Web Analytics: **Collect analytics data, such as traffic sources, geolocation and device specifications, to create a foundation to enrich user segments and personalize experiences.
• **Mobile App Data: **Collect mobile app data to create a foundation to enrich user segments and personalize experiences.
• **Segmentation Intelligence & Predictive Lead Scoring: **Build user segments and prioritize leads based on their qualification, using customer data.
• **Push Notifications: **Benefit from segmented push notifications to promote your most exclusive offers to targeted audiences, increasing content relevance and conversions.
• **Forms & Surveys: **Build custom forms to capture leads on your website and landing pages and share them with your sales or customer support agents to enrich audiences and tailor support.
• **AI Personalization: **Automatically generate various text and image variants with AI, tailored for everyone, to target users with highly relevant experiences in real-time.
• **A/B/N Multivariate Testing: **Enable data-driven decision-making by systematically comparing and refining multiple variations of digital content to optimize user experiences and performance.