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Content PulseComscore

Always-on measurement of the newest emerging trends on social media.

Vendor

Vendor

Comscore

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Company Website

Product details

Analyze the latest content to stay close to trends, topics and what matters to the always-on digital consumer.

Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy. The need to understand the value of social media audiences is more vital than ever. As a leading strategic marketing intelligence platform for brands, content publishers, and agencies, Content Pulse turns real-time data from the social media landscape into actionable insights to drive successful business outcomes.

Features

Cross-Platform Social Content Search & Reporting

See the best content within Content Pulse – you can apply any number of filters or conduct a true boolean search across multiple social platforms.

Granular Content Measurement By Any Topic

If your measurement need is not covered by a pre-existing category, no problem. Measure the social reach of any topic using flexible searches by keyword.

Trending Topics At-a-Glance

Discover and track trending topics across earned and owned media with a true boolean search across the social landscape. See immediately what is trending as well as what content is driving that trend – for any time period.

Key Benefits

  • Inform strategic and impactful digital cross-platform media planning by identifying effective and efficient social media platforms and influencers.
  • Get a true view of your fragmented audiences in comparison to competitors’ social channels to help maximize the impact of your marketing investment.
  • Evaluate your campaign effectiveness with an intuitive interface and customizable dashboards for audience segmentation and engagement, media exposure, and impact.
  • Pinpoint the incremental reach and scale of social audiences to advertisers, complementing the content on your owned and operated sites.
  • Enhance your social content strategy with granular reporting of social behaviors and best practices to increase social engagement.
  • Use social benchmarking and competitive intelligence insights to build targeted advertising propositions.
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