Always-on measurement of the newest emerging trends on social media.
Vendor
Comscore
Company Website
Analyze the latest content to stay close to trends, topics and what matters to the always-on digital consumer.
Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy. The need to understand the value of social media audiences is more vital than ever. As a leading strategic marketing intelligence platform for brands, content publishers, and agencies, Content Pulse turns real-time data from the social media landscape into actionable insights to drive successful business outcomes.
Features
Cross-Platform Social Content Search & Reporting
See the best content within Content Pulse – you can apply any number of filters or conduct a true boolean search across multiple social platforms.
Granular Content Measurement By Any Topic
If your measurement need is not covered by a pre-existing category, no problem. Measure the social reach of any topic using flexible searches by keyword.
Trending Topics At-a-Glance
Discover and track trending topics across earned and owned media with a true boolean search across the social landscape. See immediately what is trending as well as what content is driving that trend – for any time period.
Key Benefits
- Inform strategic and impactful digital cross-platform media planning by identifying effective and efficient social media platforms and influencers.
- Get a true view of your fragmented audiences in comparison to competitors’ social channels to help maximize the impact of your marketing investment.
- Evaluate your campaign effectiveness with an intuitive interface and customizable dashboards for audience segmentation and engagement, media exposure, and impact.
- Pinpoint the incremental reach and scale of social audiences to advertisers, complementing the content on your owned and operated sites.
- Enhance your social content strategy with granular reporting of social behaviors and best practices to increase social engagement.
- Use social benchmarking and competitive intelligence insights to build targeted advertising propositions.