Comscore Validated Campaign Essentials (VCE) is a holistic advertising measurement solution that provides real-time insights to improve the performance of advertising campaigns. Validating audience delivery and viewability for display and video inventory across desktop and mobile devices.

Features

Quality Audience Reporting

Analyze reach, frequency and GRPs across trusted Comscore demographics to understand whether campaigns reached the intended audience.

Sophisticated Invalid Traffic (SIVT) Filtration

SIVT accreditation across all display, video, web and in-app inventory.

Complete Ad Validation

Optimize campaign performance in-flight with an unduplicated report of impressions that are viewable, brand safe, in-geo, and free from IVT.

Key Benefits

• Minimize wasted ad spend with unduplicated audience and validation measurement using a single tag.
• Optimize campaigns in-flight for better performance against KPIs by leveraging real-time, trusted data.
• Maximize ROI by integrating clean campaign data into Marketing Mix Modeling.
• Reach client goals by monitoring performance against client KPIs – including brand safety — and making in-flight adjustments.
• Streamline negotiations with publishers by leveraging ad delivery data that includes viewability, IVT, and audience measurement.
• Achieve operational efficiency by granting publishers access to reliable data via a single tag, encouraging in-flight optimization.
• Exceed key client expectations by proactively monitoring campaign performance and optimizing ad delivery in-flight.
• Surface new content monetization opportunities with a better understanding of the performance of advertising strategies.
• Benchmark and improve inventory performance over time leveraging historical audience and validation data across your sites.