Understand the true value of television audiences.
Vendor
Comscore
Company Website
Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising. With the largest and most representative TV viewing measurement footprint covering 1-in-3 homes across 75 million TV screens in over 30M households—including STBs from every major cable, satellite, and vMVPD provider—Comscore offers a level of granularity and stability absent from traditional television measurement services.
Features
Scale & Stability of Data
Access massive second-by-second viewership data collected passively across every major MVPD and vMVPD households, 24/7/365 through return path device data.
Comscore Advanced Audiences
Go beyond age/gender to find and reach high- value audiences based on the programming they watch, the lifestyles they lead, the way they vote, the cars they drive and the products they buy.
Trusted Methodology
Rely on the same trusted currency that hundreds of networks, agencies and advertisers plan, transact and evaluate upon.