Comscore PostTrak exit polling service reports audience demographics and the aspects of each title that trigger interest and attendance, all in real time. Using information gathered in movie theatre exit polls conducted on films in their first two weekends of wide release, PostTrak combines Comscore’s box office and movie analytic assets with partner Screen Engine/ASI’s targeted research of audience composition and post-opening results.

Features

Competitive Intelligence

Assess how your film measures up against the competition or the full historical library of over 1,000 films using interactive reports.

Timely Results

Evaluate and optimize targeted audience segments with greater immediacy using granular real-time poll data.

Comprehensive Insights

Find out exactly what viewers thought of your movie, as well as the demographic makeup of your audience and their lifestyle and purchasing habits.

Key Benefits

• Project a film’s theatrical longevity based on its initial audience reception.
• Hone in on specific audience segments or regions using granular real-time data to reach your optimum targets.
• Gain access to exclusive moviegoer intelligence from the most comprehensive sample on the market.